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All the works above are by Marina Decaro. The first and last image are from a work called “4 ojos” (“4 Eyes”), 2007.

Disclaimer: Marina De Caro was not consulted before writing the above text, and it is not meant to portray the development of her career. The above text is fiction and any resemblance to real art life stories, living or dead, is purely coincidental.
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The project seems to follow closely the teachings of French philosopher Jacques Rancière – for several years now he has been advocating a change of paradigm in the way we look at others. Teaching something, or learning, should mean, above all, realizing how the way other people see the world is just as valid as ours – it is a structure that is already a “complete” structure, they are also “teachers” and we – students. To put it in other words – everyone is competent. It might just be a question of acquiring the possibility to further develop this competence.

Rancière gives this example: workers in a factory can also be seen as art aficcionados, as they have their (art, or aesthetic) specialities, their passions, their expertise. Tapping into this is, according to Rancière, a crucial step towards going beyond the simplistic emancipatory claim of passing on the “correct” sensibility.
The “Factory” project follows Rancière’s ideas closely. And yet, all the while achieving an arguably closer relation with the subjects/performers, and while making us feel a bond with many of them, while amazing us with the aesthetic aspects of a factory, its dynamics and dramaturgy, it fails in an important aspect: it underestimates the power of the structure it works in.

“Just” showing the lives of the workers is never just showing their lives. It necessarily functions within the context. And this context, here, wins. The tour/performance becomes a scarily effective way of implementing propaganda. We are still given stories about how magnificent it is to work here, how everyone is happy, safe, friendly, how everyone who worked in the factory during communist times participated in strikes, and how the only mentioned case of someone getting fired… got immediately offered another job. And because a skillful theater director does it, we hardly feel manipulated. On the contrary, the “genuine” feeling prevails. We leave happy that things are as they are. We love the stories, the people, the parallel city, the way it works, the world it works in. It is difficult to imagine a better publicity.
But wait – could all this be true? Maybe it is a good company? Maybe it is happy and safe and the best of possible industry worlds? Well, it’s enough to make a quick news check – there was a fire in the factory just a few months ago, and just recently the company just layed off many of their executive personnel (apparently they were transferred to another company for “effectivity reasons” and were subsequently fired). I dig a little deeper. ArcelorMittal – that is the name of the company, is owned by the 6th richest person in the world (with a personal wealth of $38.1 billion – link). The company made 10 billion dollars profit last year alone. On the other hand, since the company started taking over Polish factories, it diminished its staff by some 3000 workers in Poland (ca. 25%).

This type of criticism could be contested. Should this matter? Should the work of art take this into account?
Can it? How?
Can we play with the system, within the system? Can we work our works so as not to become victims of the same propaganda we would usually receive – or worse, not just victims, but advocates?
Or can we ignore this and consider that not all works of art need to be political, or not necessarily in that sense, that it can also be about the people who work there, that they too have the right to be important subjects, and not just the megarich owner of their company?
But if we just move in and focus on them, while remaining on the factory ground, if we call it a Parallel City (Ciudades Paralelas means Parallel Cities), aren’t we playing the status quo game? Aren’t we the perfect PR people, giving the company – and the world which it co-creates – our seal of approval, a “positivist” acceptance? (A disturbing trait of the performance is that the workers/performers come and go – without too much of an introduction, and with no goodbye whatsoever, so while we are kept entertained, they have nearly no chance of receiving our recognition, or of establishing a human contact beyond the script. The beginning and the end is clear – it is the Ciudade Parallela, the company, not the people). Doesn’t the critical art, so cherished by Rancière, become uncritical because of the very same (human) aproach he proposes?

So how are we to make – and look at – art in all those parallel cities that are more and more often taken over, or at least manipulated by, the powers that be, be they economic, or more directly political?
The fight here is indeed a fight over the sharing of the sensible – how do we value what we see? How can we reevaluate it? What sort of sharing is this? What do we want out of this situation? How can we, as artists, but also as viewers (viewers are artists, but artists are viewers too, to many people’s surprize), find a common ground without becoming the agent of some powerful megastructure? Should we worry about it?
Banning the word “Facebook” on TV might seem like a silly idea, but I know some theater companies who do not use any brands in their shows. And for them, it’s not about having the power to change the world. It’s about enjoying the possibility.

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Curiously enough, I was told that when Naumann made an analogous performance in Buenos Aires, the factory was a small and badly run one, and some commentators thought he was too rough on it, making it look very bad. One possible answer is: this format simply gives you the possibility to take a peek inside – and whatever you find there has been there already. But another possible explanation is: it may not be enough to implement a “personal guided tour” formula if we want to move beyond the small industry into the big guys’ terrain, where they know how to charm us, seduce us, and make it appear like it’s all immaculate. Then, it seems, it would need to be a whole new ball game.

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I have a vague recollection of reading about a performance by the great Brazilian visual artist and performer Hélio Oiticica (I couldn’t find the reference now). I believe it took place in the 70’s. Oiticica walked around the public space, pointing at different objects. The spectators which followed him understood (were told?) that through the gesture, the objects acquired the status of works of art.
Oiticica’s enchantment with the world seems clear. This is what the world is like, he seems to be saying. Look at this piece of art! I couldn’t have done this better. The only thing I can do is to point it to you.
What would happen if Oiticica did the same thing in the factory? Would the objects he pointed at stop becoming art? Certainly not. The factory would gain the status of an aesthetic object – it would become the same marvel as any of the trees, benches, stones, clouds. Look at this piece of art! I couldn’t have done this better.
Could we not?

I thought all this quite disappointing, a concept I would have rather kept as a concept, a story, rather than seeing it translated into a poor somewhat-black square. But what about the painting? Doesn’t it have anything to say? The cracks are most probably the result of the artist being in a hurry (it seems he put the black layer over the white one before the latter dried out). The strokes, we can clearly see, are uneven, quick, there is nothing uniform about this, and even the outside lines of the square are uneven (he is said to have painted it free hand, and very free it was). It is not a good square. Or, no: it is not the square we are told it is. It is a square that tells the history of its creation, the story of the tension, the energy, the impatience. It is a clear window into something that happened, into a performance of painting and a moment of life. In that sense, the painting appears better than we ever could have dreamed. It goes back to this world. The painting outdoes the painter – through unveiling something more than what he had planned.
Inside of the cracks, if we watch carefuly, we see another color, it is not black or white, and at moments it seems like it’s not grey either. It varies from spot to spot, it is reddish, brownish, somewhere close to the color of flesh. It is the color of revenge. The revenge of the painting.

while the one that goes further is this:

Both are fragments of works by Cory Arcangel.
The difference between them is significant. The first one is a joke – it is a repetition, a trick played on the idea of reproduction or universality.
The other one too. But the other one moves towards something else. It provides us with the doubt as to what it should be like. I don’t know Schoenberg’s op. 11, 3. I might have heard it, but I’m not sure how it sounds. Yet it certainly doesn’t sound like these cats. Or does it? What is it about Schoenberg that makes him sound like Schoenberg? And why do we need him to sound like Schoenberg? (Why do we call artists people who interpret in the most faithful way? And no, this is not a rhetorical question. What is it about repetition that still makes it move us aesthetically? And no, any form of the answer “the difference within the repetition” will not satisfy me as long as I keep putting the same piece on my mp3 player and enjoy it beause it is the same, and still appreciate its freshness, not its “difference”.) The thing, here, is not just about the cats, it isn’t the old elephant-making-oil-paintings trick. It is rather about other possibilities of listening, of paying attention, of defining what you hear. Can we hear the Schoenberg in the original cat videos? Can we hear Bach in the original music versions? The Bach composition, in that sense, says too much – it states a clear correspondence between the original YouTube videos and Bach’s work. The second says less: it says “it is out there, but it’s hard to say where exactly, and why exactly we would stop there”. (And does it while being damn funny). And that’s when our ears melt and reconsolidate, they become other ears, and other, and other. We are forced to listen to what might be there, and not what we think is there.
So why do I like the first video more? Maybe because I still enjoy what is there a lot.
Or because I’m not a fan of Schoeberg.

(The video features work by Harrisson and Wood)

Zimoun : 186 prepared dc-motors, cardboard boxes 60×60x60cm, 2010. from ZIMOUN VIDEO ARCHIVE on Vimeo.